1. Department: Consumer Durables

Lego sales leap 17% as fans buy bigger, more complicated sets

Written by Posted on Less than 0 min read

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​ Lego sales rose as customers bought bigger, more complicated sets such as those from the Harry Potter and Star Wars lines.

Summary:

  • Lego’s revenue grew 17% in 2022 to $9.28 billion.
  • Despite macroeconomic pressures, strong demand for diverse building sets offset costs.
  • Diversifying price points, opening new stores in China, and expanding product line boosted market share.
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