1. Department: Consumer Durables

Lee’s Famous Recipe Chicken Ugly Christmas Sweater Works

 

How many times have you had to wear an ‘ugly’ Christmas sweater too work?  More often than not. So why would you not offer your brands ‘ugly’ Christmas sweater for free via social media in today’s world ask Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

The restaurant industry is not complicated.  Recently, Lee’s Famous Recipe Chicken debuted its limited edition “Homestyle for the Holidays” Ugly Christmas Sweater, tempting fried chicken lovers near and far to freshen up their 2021 holiday party style. Great idea, great positioning according to Johnson.

So, Lee’s Famous Fans will have the opportunity to win a signature Lee’s Ugly Christmas Sweater by participating in the “Homestyle for the Holidays” TikTok and Instagram Reels Competition. Ending December 10th, the friendly challenge will award 50 sweaters to the winning creators with the most unique approach.

Lee’s Famous Recipe CEO Ryan Weaver, stated, “We’re excited to see what Lee’s Famous Fans have up their sleeves. Nothing says home for the holidays like some friendly competition and donning your favorite Ugly Christmas Sweater,” .. “Bringing people together, whether that’s over a savory meal or through social media, Lee’s is committed to serving up a family friendly experience for the holidays.”

In order to participate, create a Lee’s holiday themed TikTok or Instagram Reel, post it to your public account and tag @leesfamouschick on Instagram or @leesfamousrecipechicken on TikTok including the hashtags, #LeesFamousRecipeChicken and #HomestyleForTheHolidays. Official rules can be viewed on Lee’s social platforms. According to Johnson, that’s what a good food marketing program looks like.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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