1. Channel: Grocery

Kroger to woo customers with ‘Boost Bonus Days’

CINCINNATI — The Kroger Co. has announced a mega-sales event that promises to give members of its “Boost by Kroger Plus” premium loyalty rewards program exclusive access to more than $60 in savings during a two-week sales event running from July 10 to July 23.

“Boost by Kroger Plus offers members incredible savings every day, and those savings are about to get even bigger with Boost Bonus Days,” said Tom Duncan, Kroger’s vice president of Marketing. “Boost has already saved members millions on fuel, groceries and delivery fees, and now we are thrilled to celebrate our members with more discounts, free items and the opportunity to join or lock in another year of savings with half-off annual memberships.”

During the two-week event, Boost members and those who join during Boost Bonus Days will receive exclusive access to free items and extra discounts (including savings on Kroger’s Our Brands products from aisles across the store) that add up to more than $60 in savings, according to the retailer. Customers can also receive 50% off a new annual membership, and current members can receive half off their next year’s annual membership when they extend between July 10 to July 23. More information about Boost is available here.

The post Kroger to woo customers with ‘Boost Bonus Days’ appeared first on MMR: Mass Market Retailers.

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