1. Trends & External Forces

Kroger Health to offer co-branded health plans

DETROIT — Kroger Health is partnering with Michigan’s second-largest health plan, Priority Health, to launch two co-branded Medicare plans that promise to address patients’ whole-health needs.

The two co-branded plans, PriorityMedicare + Kroger (PPO) as well as PriorityMedicare D-SNP + Kroger (HMO), will be available in eight counties in Southeast Michigan beginning in January 2023. The counties are: Genesee, Ingham, Livingston, Macomb, Oakland, Saginaw, Washtenaw and Wayne.

Kroger HealthEligible members enrolled in one of these plans will have benefit allowances that can be used at Kroger stores to buy nutritious food as well as health and wellness items. Both plans also offer membership in Kroger’s Boost loyalty program at no additional cost, giving patients such additional benefits as fuel points for every $1 spent, digital coupons, the ability to order groceries online, next-day grocery delivery and more.

“We’re excited to offer these co-branded plans with Kroger to our Medicare members in Southeast Michigan,” said Samia Brown, director of senior markets and product development at Priority Health. “We know nutrition impacts one’s health and well-being, especially our senior population. At Priority Health, we’re always looking for ways to better serve our members and provide tangible resources and incentives that will help them live their healthiest lives possible.”

Addressing social determinants of health is just as critical to overcoming health disparities and improving care outcomes for all. Through these two co-branded plans that provide financial support for groceries and health-related items, eligible members will reduce their monthly out-of-pocket costs and achieve a balanced and nutritious diet.

“Our collaboration with Priority Health allows us the ability to offer seniors in our Michigan communities access to affordable, high-quality health care services. Additionally, we can provide preventative care using food as medicine through enhanced nutrition and OTC benefits,” said Jim Kirby, Chief Commercial Officer for Kroger Health.

The post Kroger Health to offer co-branded health plans appeared first on MMR: Mass Market Retailers.

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