1. Corporate Strategy

Keurig Dr Pepper taps new CMO to accelerate digital-first marketing

Written by Posted on Less than 0 min read

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Sociable: Court Rejects TikTok’s Effort to Negate US Sell-Off Bill

The end of TikTok in the U.S. could be as soon as January 19, 2025.  View Original Article Marketing: Social Media Predictions and Forecasts TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Netflix expands advertising opportunities, adds live sports sponsorships

T-Mobile, Nespresso and Frito-Lay’s Smartfood were revealed as new sponsors for the streamer at Advertising Week New York. View Original Article Streaming PepsiCo Nestle MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

E.l.f. Cosmetics bows entertainment brand with original album release

The album, which includes tracks by Betty Who and Charlotte Rose Benjamin, capitalizes on the popularity of Get Ready With Me videos on TikTok. View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Data & Insights

Sociable: Meta is developing a search engine to power its AI chatbot

The company reportedly wants to reduce its reliance on data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy. View Original Article Technology & Innovation Google Meta (Facebook) AI Data & Insights Marketing: Voice MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Agencies & Vendors

Deloitte Digital rebrands itself to show off new generative AI tool

The Orb Foundry tool enables teams in 30 international markets to generate fully rendered 3D brand assets for various channels and campaigns. View Original Article International Consulting AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Agencies & Vendors

Publicis raises outlook as new business wins keep rolling in

Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half. View Original Article Agencies Dept. Toys & Games MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Sling TV to provide a home for Sabio’s Creator TV

The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content. View Original Article Streaming Marketing: Broadcast Marketing: Digital Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Beverage

Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in

The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets. View Original Article Packaging Customer Experience Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

How multichannel brands can turn views into revenue on YouTube

Leverage YouTube’s 122M daily viewers to turn views into revenue for multichannel brands. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. CPG: Beverage

What brands can learn about emotion from Olympic ads by Nike and Coke

How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler. View Original Article Insight Providers Dept. Apparel Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

Publicis Sapient teams with Google Cloud to boost AI marketing efforts

The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains. View Original Article Technology & Innovation Shoppers Google Agencies AI Data & Insights Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Holiday & Events

As Super Bowl’s cultural cachet grows, brands look beyond in-game ads

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad. View Original Article Consumers Holiday & Events International - North America PepsiCo Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

IAS tests tool for brand-safe ad placements on Meta’s platforms

Content Block List is being tested across Facebook and Instagram Feeds and Reels with the goal of opening it up to all advertisers in early 2025.  View Original Article Marketing: Social Media Predictions and Forecasts Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Partnerships & Alt Profit

Pepsi swaps out burger chain soda orders in brand’s latest video stunt

“Undercover Cups” shows reps going into McDonald’s, Burger King and Wendy’s — all Coke partners — to replace soft drink orders with Pepsi. View Original Article PepsiCo Coca Cola Dept. Beverage Partnerships Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Shopper & Customer

UTA buys Gen Z-focused consultancy amid marketing services expansion

With the deal, UTA is forming a new division called Next Gen catering to marketers’ strategy needs around the hard-to-reach cohort. View Original Article Strategy Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV

Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success. View Original Article Marketing: Broadcast Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

WPP and Google partner to integrate martech and gen AI tools

The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies. View Original Article Agencies AI Partnerships Technology & Innovation Dept. Nonfood Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Coca-Cola’s Innocent Drinks eclipses first-party data goals with QR code ads

A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%.  View Original Article Data & Insights Marketing: OOH Consumers International - UK Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. ESG

Campaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’

The digitally native men’s grooming brand goes beyond raunchy puns to address men’s mental health through hypnotic videos. View Original Article Sustainability Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Merchandising

Corona, Tripadvisor team for beer-fueled digital travel hub

The Corona Global Hub offers Corona-curated itineraries, traveler insights and discounts, and also includes regional partnerships with travel influencers. View Original Article Pricing & Promotions Partnerships Data & Insights Dept. Adult Bev Dept. Beverage Marketing: Trade MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
Next