1. Corporate Finance

Kantar Media sold for $1B amid measurement landscape upheaval

Written by Posted on Less than 0 min read

The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions. 

View Original Article
Post Views: 117
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Corporate Strategy

How Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of heart, humor and product truth. View Original Article Executives Post Views: 20 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

TikTok ups bid to entertainment marketers with latest ad solutions

Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales. View Original Article Marketing: Digital Media Marketing: Direct & Personalization Marketing: Social Media Streaming TikTok Delivery Post Views: 23 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Data & Insights

How Sierra Nevada’s AI-powered CTV campaign captured consumer attention

The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts. View Original Article AI Marketing: Broadcast Consumers Technology & Innovation CPG: Adult Beverage Streaming Post Views: 185 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Merchandising

Smirnoff Ice toasts 25 years with first global campaign

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans. View Original Article Packaging ESG and CSR Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Finance

Spirit Airlines lands new campaign boosting affordable luxury

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy. View Original Article Bankruptcy Post Views: 158 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through. View Original Article Marketing: Social Media Google TikTok Meta (Facebook) Post Views: 91 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Holiday & Events

How to win back-to-school marketing as American Eagle’s big bet blows up

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.  View Original Article Marketing: Social Media Holiday & Events ESG and CSR Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Department & Category

Chili’s pop-up finances fast food meals in latest dig at rising prices

A store emulating payday loan retailers doles out gift cards to “approved” visitors and serves a new burger positioned against the Quarter Pounder. View Original Article Dept. Grocery Pop Ups Post Views: 109 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Data & Insights

Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by Wieden+Kennedy New York. View Original Article Data & Insights Post Views: 37 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Southwest argues seating policy changes are NBD in cheeky new ads

A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach. View Original Article Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

Breaking down the marketing silos: The real integration challenge

What really holds marketing teams back? It’s not shrinking budgets; it’s organizational silos. View Original Article Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Trends & External Forces

Why Keurig grounded its new brand platform in post-pandemic realities

The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies. View Original Article Agencies Dept. Beverage COVID19 Post Views: 49 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Data & Insights

Warner Bros. Discovery, Nielsen deepen measurement partnership

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year. View Original Article Data & Insights Dept. Nonfood Insight Providers Big Data Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Uncategorized

Modelo doubles down on college football marketing to reach sports fans

Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a character on the hunt for diehard fans. View Original Article Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Department: Nonfood

In a tight automotive market, success starts with understanding your buyers

Affordability concerns are disrupting auto-buyer behaviors. Is your targeting keeping pace? View Original Article Dept. Nonfood Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Uncategorized

Maintaining brand relevancy: Here’s what the numbers say

Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand. View Original Article Post Views: 14 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

WPP losses intensify as hopes turn to AI ‘golden age’ for marketing

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key fronts.  View Original Article AI Executives Technology & Innovation Agencies Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Partnerships & Alt Profit

How Unrivaled built brand partnerships that are more than logo slaps

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league. View Original Article Marketing: Brand Partnerships Post Views: 31 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Shopper & Customer

E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” View Original Article ESG and CSR Dept. HBC Marketing: OOH Consumers Post Views: 46 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

Brands’ appetite wanes for creative risk-taking, per Lions research

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly creative. View Original Article Big Data Data & Insights Technology & Innovation Shoppers Post Views: 32 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
Next