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Jon Weg discusses digital transformation journey at Fortnum & Mason

Jon Weg, Chief Transformation Officer at Fortnum & Mason, has taken to LinkedIn to discuss the retailer’s digital transformation efforts.

Weg joined Fortnum & Mason in 2020.

His CV includes stints as CIO at The Body Shop and VP, Global Retail IT & EMEIA IT at Burberry.

In a LinkedIn post, he said: “When I started on the digital transformation journey with Fortnum’s 20 months ago, I knew there was so much potential and an exciting future ahead.”

“Now that we’ve launched our long-term strategy and have a clear roadmap of the major project work we need to create a seamless customer and employee experience, it’s time for us to start delivering.”

“And unsurprisingly we can only deliver if we have a fantastic team around us, which we have – due to some excellent recruitment recently…but there’s still room for more talent.”

Weg is on the lookout for a Senior Digital Transformation Manager who will essentially be a Product Lead partnering with Commercial, Supply Chain and International business teams.

“This is going to be a pivotal role for us in the months and years ahead, given our ambitious and exciting plans,” he stated.

“We’re currently in the midst of summer holiday season but in a few weeks time we’ll all be back in and preparing fully for the run in to our peak trading season and Christmas.”

He concluded: “We’re learning a lot from our customers and our own experiences as we all adapt from the Covid pandemic.”

“This really is an exciting time to join Fortnum’s, and especially one of our digital transformation ‘Tiger Teams’, so do contact us if you believe you’ve got the right skills and experience to be part of this journey.”

Rapid delivery space

Earlier this year, we reported that Fortnum & Mason was looking to enter the rapid food delivery space and expand online.

“The underlying story [this year] has been one of growth online. We thought this would slow after the shops reopened but it hasn’t,” Chief Executive Tom Athron told the Financial Times

“We will probably do rapid delivery in partnership, but I don’t just want to list items on Amazon or Gorillas, that would be the wrong way to go about it.” 

“In a world of constrained capital I would rather invest online. I can understand why Selfridges and Harvey Nichols expanded their store estates outside of London, but they took those decisions many years ago,” Athron added. 


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