1. Department: Food

Jimmy John’s Focus on Back to School and Back to the Office

 

Building
top-line sales and bottom-line profits requires customer focus, seasonal
timing, and relevance.  Jimmy John’s understands that with
September comes back to school, and back to the office for many more this year
and is focusing in on helping ease the pain of that transition. According to
Steven Johnson Grocerant Guru®
at Tacoma, WA based Foodservice Solutions® Jimmy John’s marketing messaging is
on target this fall, positioning them for incremental success.

So,
Jimmy John’s has expended its catering offerings and has made wraps, which were
offered as limited time offers for the summer both last year and this year,
permanent additions to the men. Hand held food for immediate consumption is a
consumer choice for groups of any size according to Johnson.

Here
is what will empower customer choice.  These
new catering offerings include a Small Bundle comprised of an 18-piece assorted
sandwich box, a premium side for up to 10 people, six bags of chips, and six
desserts. It’s priced at $76.49 in Jimmy John’s home market of Champaign, Ill.
A Large Bundle of 30 sandwiches, 12 half wraps, two sides for up to 20 people,
15 bags of chips, and 15 desserts is $196.99.


This
timely program is another reason that Jimmy
John’s
continues to be a fast-growing restaurant chain now with more than
2,600 restaurants.  Driving the check
average up these new catering / party bundles of six desserts for around
$12.99, six bags of chips for around $8.49, and four beverages for around
$10.79. Remember that they have a line of existing of party boxes that the new
items will complement.

There
are also two premium sides, pesto bowtie pasta with sundried
tomatoes and potato salad made with hard-boiled eggs, celery and
dill, have also been added to the catering menu in addition to the existing
Jimmy Chips and Jumbo Kosher Jimmy Pickles. They’re priced at around $2.49 per
order, a $1 premium to the existing sides. A new dessert, Fudge Chocolate Brownies,
joins the existing Jimmy John’s Giant Cookies as an option. Both are around
$2.29.

Expanding
the halo of better for you, the catered items also have new packaging,
including a new branded reusable canvas bag.


In
case you did not know, two of the three wraps that are now on the permanent
menu were introduced ahead of summer, the Chicken Caesar Wrap (chicken,
Parmesan cheese, Caesar dressing, and miniature croutons in a garlic & herb
wrap), and the Jalapeño Ranch Chicken Wrap (chicken, provolone cheese, jalapeño
ranch dressing, fried jalapeño peppers, and red pepper flakes in a flour wrap)
are now on the permanent menu. Joining them is a new Tuscan Italian Wrap, which
is based on one of the chain’s top selling sandwiches, the Jimmy John’s #9 Italian Night Club, made
with salami, capicola, ham, and provolone cheese. The wrap is slightly
different, made with salami, capocollo, ham, Parmesan cheese, oil, and vinegar
in an oregano-basil & garlic wrap. All of the wraps are priced at around
$9-$10.

Don’t over reach. Are you ready for some fresh ideations?
Do your food marketing ideations look more like yesterday than tomorrow?
Interested in learning how
Foodservice Solutions® can edify your retail food brand while creating a platform
for consumer convenient meal participationdifferentiation
and individualization?
 Email us
at:
[email protected] or visit us on our social media sites by
clicking the following links:
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