1. Department: Beverage

James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads

Written by Posted on Less than 0 min read

A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

Accenture teams with Adobe, Nvidia to fuel brand content with generative AI

Two partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet marketers’ rapidly evolving needs. View Original Article Partnerships Technology & Innovation Consulting AI Dept. Fuel Marketing: Direct & Personalization MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Partnerships & Alt Profit

Why Nationwide tapped Peyton Manning to sell more than insurance in new ads

CMO Ramon Jones explained why the company will invest the bulk of its annual ad spend to leverage its partnership with the NFL. View Original Article Executives Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday. View Original Article Dept. Fresh Strategy Marketing: Broadcast Marketing: Social Media Consumers TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Ikea streamlines global brand marketing under IPG’s McCann

The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024. View Original Article Predictions and Forecasts Marketing: Brand MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms. View Original Article Big Data Data & Insights Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Shopper & Customer

Consumers still ally with brands on social: Here’s what the numbers say

While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement. View Original Article Strategy Marketing: Social Media Consumers ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Roku will cover the cost to turn branded social content into CTV ads

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025. View Original Article Predictions and Forecasts Streaming ESG and CSR Marketing: Broadcast Marketing: Digital Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Retailer Media

Walmart ad sales pop as more brands buy into retail media

The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney. View Original Article Streaming Walmart Marketing: Digital Media Marketing: Retail Media Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Amazon shores up stronger CTV position with Complete TV solution

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels. View Original Article Data & Insights Marketing: Broadcast Marketing: Digital Media Streaming Amazon MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Serta links with Olympic gold medalist to promote iComfort Pro mattress

The sleeping company has partnered with Team Whistle on an episode of its “No Days Off” YouTube series that features soccer star Sydney Leroux. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Shopper & Customer

Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind

Crafted with creative agency Gigasavvy, the cult-favorite candy brand’s new spot asks young consumers to “Choose Different. Choose Fun.” View Original Article Dept. Fresh Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG & FMCG

Dove’s first crack into humorous ads riffs on ‘moist’ aversion

A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram. View Original Article Meta (Facebook) ESG and CSR Unilever Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

How General Mills refreshed its fruit snack brands to fend off disruptors

Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week. View Original Article Dept. Fresh Dept. Grocery Executives Marketing: Brand Marketing: Social Media General Mills ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Data & Insights

How prompting and integration AI assistants have sped up viral video content production 100 fold

AI integration has revolutionized content creation at Fabiosa Media, speeding it up by 100 times. View Original Article AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. CPG: Food

Eggo opens pancake-themed vacation rental in heart of Smoky Mountains

The Kellanova brand is hoping to raise awareness of its non-waffle products through a partnership with rental site HomeToGo.com. View Original Article Partnerships Kellogg's MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Shopper & Customer

Brands lose by ignoring Gen X — here’s what the numbers say

Gen X is expected to be the wealthiest generation in history, however, they are largely ignored by brands.  View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Channel: Mass

Walmart’s ad growth playbook involves winning more non-endemic brands

Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers. View Original Article Restaurants Dept. Nonfood Walmart Results & Investment Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Purpose

E.l.f. says corporate America has ‘So Many Dicks’ and not enough diversity

The brand highlights the “ROI of DEI” by calling out the success of its diverse board compared to those full of men named Richard, Rick and Dick. View Original Article Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Holiday & Events

How Campari adapts to market trends to shape holiday experiences

The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol and Grand Marnier. View Original Article Strategy Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites. View Original Article Mondelez Sustainability Technology & Innovation Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next