1. Media & Marketing

Instagram sunsets live shopping as commerce retreat continues

Written by Posted on Less than 0 min read

The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines. 

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Uncategorized

Diverse representation in video ads receded in 2022, analysis finds

A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Shopper & Customer

Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day

The retailer’s vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year’s resolutions. View Original Article Walmart Marketing: Loyalty & Subscription Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Mass

Target brings dog mascot Bullseye to Las Vegas Sphere for holiday blitz

The largest version of the Bull Terrier character yet is joined by an 11-story gingerbread Target for the snowglobe-inspired takeover. View Original Article Dept. Pet Holiday & Events Target MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns

One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.   View Original Article AI Insight Providers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Trends & External Forces

Dove, animated influencer promote mental health ahead of Thanksgiving

Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers.  View Original Article ESG and CSR Health & Wellness Holiday & Events Marketing: Social Media Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Delivery

Toyota stresses shared moments, utility in ads across Uber Eats, ride apps

The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk. View Original Article Predictions and Forecasts Ubereats MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Food

Natural Light, Sperry turn boat shoes into sea-ready beer holders

Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.” View Original Article Consumers Dept. Adult Bev Dept. Apparel Dept. Beverage Dept. Natural / Organic Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Associates & Employees

Jeep owner Stellantis appoints first AOR for reaching Black audiences

TKT & Associates will report to Stellantis North America’s head of merchandising and licensing, whose role will oversee multicultural marketing. View Original Article Associates Merchandising MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Shopper & Customer

Tinder expands global brand platform ahead of Dating Sunday

The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Beverage

Celsius signs as official energy drink of MLS as US soccer buzz builds

A partnership running through the 2026 season will see the beverage marketer sponsor extra time and receive integrations on Apple TV+. View Original Article Sustainability Predictions and Forecasts Dept. Beverage Marketing: Broadcast Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Meta revenue rises 11% as leaner organization keeps new products rolling

CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers. View Original Article Executives Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Technology & Innovation

Ford builds gamer van for TwitchCon road trip

The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy and esports organization NRG’s Full Squad Gaming media brand. View Original Article Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. CPG: Food

Totino’s teams with Pete Davidson to rescue football fans from ‘flat’ pizza

The comedian hypes up the pizza roll brand in an effort that also includes a tie-up with Tapatio around the Super Bowl’s Spanish broadcast. View Original Article General Mills Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Data & Insights

Advertising Week begins: How marketers can make the most of the industry bonanza

The event’s Global President Ruth Mortimer shared tips for navigating the show floor and getting practical insights on areas like AI and retail media. View Original Article AI Data & Insights Marketing: Retail Media Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. ESG

Brand interactions evolve on social media: Here’s what the numbers say

If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report. View Original Article AI Marketing: Social Media Consumers Technology & Innovation ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Retail Ecosystem

Lunchables Dunkables pits AI against kids’ imaginations

“A.I. versus K.I.” includes pop-up museum exhibits and touts the creativity of children over AI when crafting Dunkables-themed artwork. View Original Article Technology & Innovation Pop Ups KraftHeinz AI MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell seeks to liberate ‘Taco Tuesday,’ a phrase trademarked by rivals

Petitions filed with the U.S. Patent and Trademark Office are complemented by an online petition for consumers to sign. View Original Article Consumers Restaurants Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh

“Pierced by Claire’s” is a new visual identity and marketing effort aimed at a cohort of younger Gen Zers and older members of Generation Alpha. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Food & Bev

Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging

“The Juice That Starts It All” nods to the brands 70-plus year-old history while attempting to sway younger audiences via social media placements. View Original Article Dept. Beverage Marketing: Social Media PepsiCo ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Channel: Delivery

General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts

Ads on the grocery platform’s Caper Carts include personalized recommendations based on real-time shopping behaviors. View Original Article AI Delivery General Mills Instacart Marketing: Direct & Personalization Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next