1. Channel: Delivery

Instacart’s Pandemic Partnerships

Instacart is delivering the goods.

Its pandemic partnerships reveal how the delivery star is taking on rivals like Uber and DoorDash by expanding across:

⭐️ Categories
⭐️ Channels
⭐️ Borders

As rapid delivery rivals heat up globally, Instacart gained omnichannel tech by acquiring Caper AI, which makes in-store tech like smart carts and instant checkouts.

CEO Fidji Simo, President Carolyn Everson and VP of Product Nikila Srinivasan all came from Facebook, and will likely influence digital marketing, social shopping and global growth.

Have you ever used Instacart delivery?

Stay tuned for more posts in this Pandemic Partnerships series, including Shopify, Target and Amazon.

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