Consumers used to browse magazines and publisher sites for gift-giving inspiration, and brands would turn to publishers to sponsor those coveted gift-guide spots. This holiday season, influencers are taking on that role. They expertly thread the needle between entertainment and commerce, and they are supercharged by social media platforms’ powerful recommendation algorithms. In fact, TikTok’s […]
View Original Article
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer
https://go.forrester.com/blogs/
Do you like Forrester's articles? Follow on social!
