Wayfair is prioritizing innovation across its organization, supported by technology providers like Toshiba Global Commerce Solutions. While at the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan spoke with Kevin O’Riordan, head of physical retail and supply chain engineering at Wayfair, and Fredrik Carlegren, vice president of marketing and communications at Toshiba Global Commerce Solutions.
In this video from the event, O’Riordan discusses Wayfair’s move into brick-and-mortar retail, the types of innovative experiences the retailer is creating for customers across sales channels, and how technology factors into this strategy. Carlegren details how Toshiba is working with the home furnishings retailer, and they both share how they think about innovation holistically across retail organizations. The discussion touches on what the ideal customer experience looks like at Wayfair, the new experiences and innovations the retailer is rolling out this year, and how Toshiba’s ELERA Commerce Platform can enable retailers to accelerate digital transformation across a connected customer experience.
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