1. Partnerships & Alt Profit

How United Airlines brought Kinective Media to market — and what’s next

Written by Posted on Less than 0 min read

Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Beverage

Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in

The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets. View Original Article Customer Experience Coca Cola Packaging MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Stores & Formats

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails. View Original Article Store Location Shoppers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Corporate Strategy

Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’

Strategic billboard buys and print ads masking as placements for other products like jewelry seek to catch hungry consumers off guard. View Original Article Marketing: OOH Consumers Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Shopper & Customer

Consumers call AI-generated video ads annoying, confusing, per NIQ

Even AI-generated ads perceived as high quality and polished-looking did not leave as memorable an impression as conventional advertising.  View Original Article AI Consumers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Corporate Strategy

3 critical gaps that are sabotaging your marketing plan

Is your marketing plan falling short? Bridge these three gaps to elevate your strategy and impact. View Original Article Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Department: Adult Beverage

Blue Moon’s brand update boosts the craft beer’s mass appeal positioning

New packaging designed to better unify the line of beers will arrive in February and be featured in an expanded “Made Brighter” marketing campaign. View Original Article Dept. Adult Bev Dept. Beverage Packaging MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

PNC leans on ‘boring’ label in new marketing campaign

A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Holiday & Events

Michelob Ultra named sponsor of Team USA through 2028 Olympics

The brand’s growing roster of sports partnerships shows it is reaching out to a wide audience of fans.  View Original Article Partnerships Holiday & Events Predictions and Forecasts CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Holiday & Events

‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

IAB, MRC draft preliminary AR measurement guidelines for advertisers

The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024. View Original Article Predictions and Forecasts Tech: AR and VR Metaverse Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

Peloton CMO jumps to Verizon after less than a year in role

As top marketer, Leslie Berland will have a wide remit and “usher in a new chapter” for the telecom’s brand, CEO Hans Vestberg said. View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Retailer Media

How Home Depot is renovating its retail media network to reach more advertisers

The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event. View Original Article Consumers Home Depot Big Data Data & Insights Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Holiday & Events

By the numbers: Super Bowl LVIII

Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more. View Original Article Delivery Holiday & Events ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Coca-Cola enlists Hollywood talent for Christmas shorts

Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign. View Original Article Dept. Beverage Holiday & Events Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Data & Insights

Honda taps AI, indie artist for ‘Chasing Greatness’ campaign

Set to musician Bishop Briggs’ new song “Triumph,” the campaign showcases the new Ridgeline TrailSport truck and includes AI-fueled social video. View Original Article AI Technology & Innovation ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Unlocking innovation: The multishore approach for business success

In an era of global connectivity, businesses need more than just cost savings. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Technology & Innovation

Apple highlights iPhone 15 Pro in live-action manga film

The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.” View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Food

Why specialty cheese Alouette rebranded right before the holidays

For its 50th annivesary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest campaign to date. View Original Article Dept. Dairy Marketing: Brand Packaging Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food

Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

In the days following the mixed-reality headset’s launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt. View Original Article Holiday & Events Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

Clorox tests emotional response to cleaning for new brand platform

“Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next