1. Department: Beverage

How Tom Holland’s nonalcoholic Bero breaks through with brand partners

Written by Posted on Less than 0 min read

Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts.

View Original Article
Post Views: 39
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Shopper & Customer

Dunkin’ and Kahlúa tap Salma Hayek Pinault to boost co-branded product

The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based alcoholic beverages. View Original Article Consumers Dept. Beverage Restaurants Post Views: 42 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

Why brands need to optimize their mobile apps and websites for AI

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say. View Original Article AI Consumers Customer Experience Google Technology & Innovation Post Views: 31 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Agencies & Vendors

Publicis leans on Microsoft in race to lead agentic AI for marketers

The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business. View Original Article Agencies AI Insight Providers Technology & Innovation Post Views: 42 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. ESG

5 Gum asks Gen Z creators to envision ‘How It Feels to Chew’ for social

The brand’s signature piece of marketing is becoming a 12-part social series showcasing overstimulating flavor through quirky, humorous videos. View Original Article Consumers ESG and CSR Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

Campaign Trail: Billie designed a surreal world with women in mind

The Edgewell personal care brand’s in-house team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving foam. View Original Article Post Views: 34 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Shopper & Customer

Johnnie Walker strikes a bolder note with Sabrina Carpenter partnership

Announced around the release of the singer’s new album, the multiyear pact is part of the whisky maker’s efforts to better appeal to young consumers. View Original Article Consumers Post Views: 54 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Activating the long tail: a digital-first strategy for SMB customer acquisition

Digital-first customer hubs show how SMBs can fuel faster growth when data and action connect. View Original Article Acquisition Data & Insights Dept. Fuel Shoppers Strategy Post Views: 60 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Sociable: TikTok US unit reportedly signs deal with Oracle-led investor group

After a year of wrangling, it looks like TikTok’s American operations will be sold to U.S. investors including Silver Lake and MGX. View Original Article Marketing: Social Media Operations & Supply Chain TikTok Post Views: 39 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Retailer Media

Circana hires Kroger retail media exec for newly created role

Cara Pratt will oversee retail and media strategies as the company’s president of global retail and media beginning later this month. View Original Article Executives Government Insight Providers Kroger Marketing: Retail Media Vendors Post Views: 48 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Apple takes measured approach to AI updates at developers conference

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re looking at on their screen. View Original Article AI Google Technology & Innovation Post Views: 51 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Channel: Mass

Target’s digital chief breaks down the retailer’s creator overhaul

Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.  View Original Article ESG and CSR social commerce Target Post Views: 61 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Operations & Supply Chain

Oscar Mayer’s Wienermobile race returns with bolder media blitz

After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to win Memorial Day weekend. View Original Article Dept. Pet Holiday & Events KraftHeinz Marketing: Digital Media Returns Streaming Post Views: 44 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive […]
< 1 min read
0
  1. Trends & External Forces

Digital ad spending outlook dims as tariff impact intensifies: report

Retail and auto are leading a pullback, with digital now expected to grow 9.5% in 2025, two percentage points lower than prior forecasts. View Original Article Dept. Nonfood Government Post Views: 51 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Data & Insights

Marketing’s data breakdown: H1 by the numbers

Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear. View Original Article AI Data & Insights Technology & Innovation Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Agencies & Vendors

Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports. View Original Article Data & Insights Insight Providers Post Views: 67 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

How the National Women’s Soccer League embraces its challenger brand DNA

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics. View Original Article Post Views: 100 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: Consumer Durables

Express nods to its Y2K heyday in campaign that unites fashion, music

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform. View Original Article Dept. Apparel Executives Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Food

Kraft Heinz pours nearly $100M more into marketing to drive turnaround

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said. View Original Article Executives KraftHeinz Partnerships Post Views: 52 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Amazon debuts AI ‘creative partner’ to aid with campaign development

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video. View Original Article AI Amazon Data & Insights Technology & Innovation Post Views: 61 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Department: Consumer Durables

Why JCPenney’s spring campaign bowed with a Paris, Texas fashion show

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and Aren’t) Looking For” effort. View Original Article Dept. Apparel Shoppers Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
Next