1. Channel: Marketplace

How to Turn Your Checkout Line Into a Sales-Generating Experience

turn your checkout line into an experience

Even a great store visit can feel like a wasted afternoon if the lines are long and there’s nothing else to do. And word gets around: about 81% of shoppers who had a bad checkout line experience will tell others about it.

Fortunately, retail shops can prepare for the influx of foot traffic, and use the checkout line as a new opportunity to upsell, cross-sell, and improve the customer experience—without giving in to boring logjams in the checkout line. 

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