1. Shopper & Customer

How to Integrate Online and Offline Activity to Make More Informed Marketing Decisions

How people consume and engage with a brand differs online and offline. Both are important for nurturing consumers and moving them along the journey to conversion. Integrating your online and offline marketing strategies can help to deliver a consistent brand message, and is more effective at driving action from consumers than treating both mediums in silos. In this article, I examine why businesses should look to integrate their online and offline marketing, and how successful […]

View Original Article
https://www.mytotalretail.com
Do you like TotalRetail's articles? Follow on social!
Comments to: How to Integrate Online and Offline Activity to Make More Informed Marketing Decisions

    Your email address will not be published. Required fields are marked *

    Attach images - Only PNG, JPG, JPEG and GIF are supported.