1. Holiday & Events

How to Get on Shoppers’ ‘Nice Lists’ This Holiday Season

Written by Posted on Less than 0 min read

Brandon Rael has decades of retail industry experience. As a member of RetailWire’s BrainTrust, a Rethink Retail Top Industry Influencer, and part of Kynryl’s consulting team, his daily focus is keeping pace with the new trends driving the retail industry forward. 

So who would be a better person than Brandon to dig into holiday trends and predictions? During this episode of Retail Remix, he shares: 

  • The critical role that social commerce will play in driving product awareness and conversions; 

  • How retailers can optimize their marketing and promotions strategies to maximize revenue; and 

  • Why personalization and curation are both critical for standing out and setting a foundation for loyalty. 

RELATED LINKS

  • Connect with Brandon on LinkedIn
  • Read this article featuring Brandon’s holiday predictions
  • Learn more about Kyndryl
  • Check out other industry experts’ holiday predictions

View Original Article
Member since

More from Retail Remix Podcast

  1. Department: Nonfood

Good for Consumers, Good for the Earth: How Nestlé Purina PetCare Embraces Sustainability

Consumers want to make more thoughtful decisions about what and how they buy. They don’t want to just minimize their environmental impact, though. They also want to purchase high-quality goods that are good for them and the individuals they love. Yes, that even includes their pets. During this episode of Retail Remix, we explore Nestlé […]
< 1 min read
0
  1. Corporate Strategy

Retail Storytelling Isn’t Just for Kids

If you want to create store experiences that are not only engaging, but truly immersive, storytelling should be your central design strategy.  American Girl is one brand that has taken storytelling to the next level, creating realms where imaginations flourish and brand narratives are celebrated. For this episode of Retail Remix, we’re replaying a session […]
< 1 min read
0
  1. Media & Marketing

The Future of Loyalty Programs: Community, Crowdsourcing and Beyond

Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way. For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow […]
< 1 min read
0
  1. Technology & Innovation

What Keeps Retail Leaders Up at Night?

Over the past year, retail executives have had to navigate many forces: the rise of disruptive tech like generative AI, ever-changing consumer spending patterns and economic volatility.  How did these and other issues drive C-level decision-making? And at the end of the day, what really kept retail leaders up at night? To find out how […]
< 1 min read
0
  1. Data & Insights

How 1-800-FLOWERS.COM, Inc. Creates Connection Through Unique Content Experiences

1-800-FLOWERS.COM, Inc., is a pioneer in the gifting and entertaining space. By taking a holistic approach to marketing and content strategy, this renowned retailer has captured hearts worldwide, transforming how we celebrate special moments and connect with one another. During this Retail Remix episode, we sat down with Jason John, CMO of 1-800-FLOWERS.COM, Inc., to […]
< 1 min read
0
  1. Media & Marketing

Community: The Cornerstone for Product and Marketing Innovation

In its early days, Birdy Grey was very much an “Instagram brand.” That means Grace Lee Chen, Monica Ashauer and their entire team looked to social communities (and especially Instagram) to gather feedback and determine what products they should sell in order to grow their business. Birdy Grey has relied on this community to grow […]
< 1 min read
0
  1. Corporate Strategy

How Do You Make Instant Commerce Happen?

Merchants of all sizes and across categories have heard the call: to survive in an era of heightened expectations, they must empower consumers to buy anytime, anywhere and in any way they want. And oh yeah, they have to get those products to customers’ doorsteps faster.  Companies like Feedonomics are making it a reality by […]
< 1 min read
0
  1. Shopper & Customer

Making the Membership Model Work for You

Although some use the words “membership” and “subscription” interchangeably, 64% of consumers believe there is a distinct difference in these types of programs.   But what do consumers really expect from these commerce experiences? Retail TouchPoints and CI&T collaborated on a survey of 1,000+ consumers to find out. Melissa Minkow, author of the report, sits down […]
< 1 min read
0
  1. Retail Operations

Investigating the Evolved Customer Journey: Trends, Challenges & Priorities

Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers’ digital and physical brand experiences? We explore the gaps, challenges and opportunities on this week’s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together with host Alicia Esposito, they […]
< 1 min read
0
  1. Media & Marketing

Connecting with Context: Why Reddit is a Secret Commerce Powerhouse

More than half of U.S. shoppers are concerned with the quality and legitimacy of the product discovery channels they use most, according to research from Reddit. And yes, that includes social media. That is why, rather than relying solely on social media ratings and reviews, brands need to connect with consumers in context, according to […]
< 1 min read
0
  1. Stores & Formats

How Do the Most Successful Retail Stores Operate?

Rebekah Kondrat has worked for brands known (and loved) for their incredible store experiences: Apple, Starbucks and Warby Parker, among others. She has taken these experiences to start Rekon Retail, a company that helps brands scale their retail operations and set them up for long-term success.   During this RetailThinkTank Ideation Session, host Alicia Esposito […]
< 1 min read
0
  1. Department: Consumer Durables

The Woman Behind the ECOfashion Movement

Marci Zaroff coined the term “ECOfashion” in 1995 and has spent decades driving meaningful conversations and tangible change in the fashion industry. Nearly three decades later, she is reflecting on the market’s evolution and the work that still needs to be done.  During this episode of Retail Remix, Marci shares: Her vision for “ECOfashion” and […]
< 1 min read
0
  1. Technology & Innovation

AI in Focus: Lessons from Zenni Optical

As CTO and Global General Manager for Zenni Optical, David Ting plays a critical role in determining the company’s key technology investments and experience priorities.  It should come as no surprise, then, that artificial intelligence (AI) has been at the top of his priority list. During this week’s Retail Remix, he shares how he researched, […]
< 1 min read
0
  1. Media & Marketing

How VICI Shaped the Future of the ‘Instagram Brand’

VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how […]
< 1 min read
0
  1. Technology & Innovation

How Solo Brands Creates Lasting Memories & Genuine Connections

In an era where technology and scale often precede personal connection, Solo Brands has found a way to intertwine all three, creating resonant brand experiences across all channels. This has led to significant growth for the business, which has a vast portfolio that spans menswear to smokeless fire pits. In this episode of Retail Remix, […]
< 1 min read
0
  1. Technology & Innovation

How Albertsons is Transforming Grocery Shopping Experiences

Jill Pavlovich and Francisco Fram work very closely on shaping the customer experience for Albertsons shoppers. Together, they collect, integrate and analyze rich customer insights and then transform this information into compelling experiences across all channels.  During this episode of Retail Remix, they share more details on:  How their teams collaborate to shape omnichannel strategies […]
< 1 min read
0
  1. Partnerships & Alt Profit

What’s Driving Hearst’s Ecommerce Aspirations?

Hearst is harnessing its expansive portfolio of brands and its highly credible editorial team to take a curated, content-driven approach to commerce. Robert Gash, the company’s CTO of Ecommerce, has played an integral role in this new, exciting era for the company, onboarding key partners to support the new experience. During this episode of Retail […]
< 1 min read
0
  1. Shopper & Customer

How Caraway is Owning the ‘Clean Cooking’ Space

After his own scary experience with Teflon poisoning, Jordan Nathan started Caraway to provide a safe cookware option for consumers. But little did Jordan know, shortly after he started his company, the world would be spending a lot more time at home. During this Retail Remix conversation, Jordan shares what he’s learned building the Caraway […]
< 1 min read
0
  1. Retail Ecosystem

Inside the World’s Most Innovative Retail Stores

As Head of Trends for Insider Trends, Jack Stratten has toured some of the world’s newest, and most innovative, retail stores. Through these tours, he has been able to uncover how consumer behaviors have shaped storytelling techniques, technology integration and more.  During the NRF Big Show, Jack sat down with host Alicia Esposito to discuss […]
< 1 min read
0
Next