1. Channel: Marketplace

How to Capitalize on the E-Commerce Boom With a Multi-Marketplace Strategy

Marketplace sales are booming. According to Statista, 63 percent of consumers start their search on Amazon.com, 25 percent on other marketplaces, and only 21 percent on brands’ websites. Consumers trust and prefer marketplaces over brand websites for several reasons, including the availability of fast and free shipping, customer reviews, and easy product comparisons and returns. […]

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