1. Trends & External Forces

How To Beat the Competition in DTC Ecommerce [Download] | Salsify

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Two Business People Meet to Discuss Strategy Salsify DTC Ecommerce

Salsify publishes a new guide explaining how brands can use a product data management solution to satisfy the needs of direct-to-consumer (DTC) shoppers.

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In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it. Salsify empowers brand manufacturers to win on the digital shelf. Salsify's CommerceXM platform combines Product Experience Management (Integrated PIM, DAM & Experience Builder) with core commerce capabilities designed to enable sales both across retailer/distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites. The world's biggest brands including Mars, L'Oreal, Coca-Cola, Bosch, and GSK use Salsify every day to stand out on the digital shelf. https://www.salsify.com/blog
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