1. Trends & External Forces

How the COVID-19 vaccine will impact US consumer behavior

The COVID-19 vaccine has finally arrived in the US, boosting the 2021 outlook for some of the hardest-hit markets – leisure, travel and dining. However, it may still be some time before there is enough confidence in vaccine immunity to revitalize out-of-home categories. US lacks institutional trust The COVID-19 pandemic has eroded Americans’ trust in […]

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