1. Channel: Mass

How Retail Giants Compete

Rivals reveal where retail is heading.

This final post in a series highlights how Amazon and Walmart lead with their strengths to earn lucrative consumer loyalty.

For instance:

Amazon’s tech mastery delights consumers
Walmart’s low-cost leadership saves shoppers money
Both want to wow young, urban adults with e-commerce

In addition:

Walmart’s supplier diversity efforts reflect its audience’s need for more variety

Amazon gets closer to communities of sports lovers (NFL, Six Nations rugby, Seattle Kraken)

How else do these retail leaders differentiate their offerings?

Related:
Amazon 2021 Strategy Diamond
Walmart 2021 Strategy Diamond

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