1. Shopper & Customer

How Oura keys into self-expression to reach Gen Z, millennials

Written by Posted on Less than 0 min read

The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.

View Original Article
Post Views: 61
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Data & Insights

NBCUniversal leans into legacy media status, pushes performance at upfront

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub in Q4. View Original Article Data & Insights Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Trends & External Forces

P&G’s Native to debut 50-part microdrama series as genre takes off

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.  View Original Article ESG and CSR Predictions and Forecasts Technology & Innovation Trends: Marketing Post Views: 47 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Technology & Innovation

IHOP promotes pancakes with low-tech aesthetics, experiential play

In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.  View Original Article Store Location Technology & Innovation Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. ESG

Marketers’ latest AI conundrum: An environmental footprint left unmeasured

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full impact. View Original Article AI ESG and CSR Sustainability Technology & Innovation Post Views: 25 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. CPG: HBC

WeWard lines up Venus Williams to stand out in fitness app crowd

Venus Williams has signed on as an investor and brand ambassador for the app incentivizing walking by offering rewards. View Original Article Health & Wellness Procter & Gamble Post Views: 101 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

Corona weathers the apocalypse with ‘The Last of Us’ integration

The collaboration, part of the “La Playa Awaits” campaign, extends across ads, retail displays and custom content.  View Original Article Post Views: 49 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Technology & Innovation

Chipotle debuts national TV ad on Roblox to promote sustainability

The “Unfolded” effort demonstrates how the first-mover continues to experiment with the metaverse to link gaming, content and real-world rewards. View Original Article Gaming Marketing: Broadcast Metaverse Restaurants Sustainability Trends: Tech Post Views: 132 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

Kotex displays art inspired by menstruation to confront taboos

The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery. View Original Article Post Views: 19 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail. View Original Article Gaming Restaurants Streaming Post Views: 57 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. ESG

Motto by Hilton gives travelers ‘main character energy’ in social series

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham. View Original Article Dept. Nonfood Dept. Toys & Games ESG and CSR Shoppers Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Trends & External Forces

Starbucks links with MrBeast to fuel Prime Video competition series

The coffee chain will appear in season two of “Beast Games” and offer a limited-edition drink in a bid to the popular creator’s younger fan base. View Original Article Competition Dept. Beverage Dept. Fuel Dept. Nonfood Dept. Toys & Games Restaurants Streaming Post Views: 57 MarketingDive Member since February 6, 2021 Loading + Follow Following […]
< 1 min read
0
  1. Shopper & Customer

Sociable: What consumers expect from brands on social in 2025

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi’s latest “Social Pulse” report. View Original Article Consumers ESG and CSR Marketing: Social Media Marketing: Trade Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

Honda keeps dreaming with new SUV campaign boosted by TV, Reddit

A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport. View Original Article Marketing: Broadcast Marketing: Social Media Predictions and Forecasts Post Views: 166 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Uncategorized

Essentia takes rule-defying campaign national for summer season

After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and partnership with a soccer star. View Original Article Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Indeed addresses job market disconnect with ads that put people first

The “Jobs Need People” campaign depicts moments of peer-to-peer connection that make work fulfilling amid a rise in trends like employer ghosting. View Original Article Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Shopper & Customer

How John Deere steeps its brand story in its American heritage

Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers. View Original Article Consumers Marketing: Social Media TikTok Post Views: 23 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. ESG

H&R Block doubles down on social marketing amid modernization push

The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move it says will enable more agility and performance. View Original Article ESG and CSR Post Views: 50 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. ESG

Bud Light touts ultimate tailgating machine with ‘90s-style infomercial

The brewer teamed with Traeger Grills for a keg-meets-grill creation that features in a social spot starring NFL players Baker Mayfield and George Kittle. View Original Article ESG and CSR Post Views: 42 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Agencies & Vendors

Black representation drives brand opportunities: Here’s what the numbers say

Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to Nielsen research.  View Original Article Big Data Insight Providers Technology & Innovation Post Views: 43 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Shopper & Customer

Priceline brings back its Negotiator to combat soaring travel costs

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking vacation plans. View Original Article Consumers Post Views: 21 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
Next