1. Shopper & Customer

How Messaging Drives Contextual CX

As consumers rely more on digital channels to browse and buy, retailers are embracing real-time communication channels to drive consumer engagement and conversions. Text messaging, live chat and social messaging are driving a new era of customer engagement that supports personalized, contextual experiences. 

During this week’s Retail Remix, we sit down with Dennis Steele, Co-Founder of Podium, a company that is helping shape this new era of CX. Listen to get his take on:  

  • Which new consumer behaviors are driving the shift to contextual CX;  
  • Common challenges with disparate communication solutions that hinder success; and 
  • How messaging can support all stages of the funnel, from initial engagement to conversion and customer service.  


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