1. Media & Marketing

How Marketers Can Gather Zero-Party Data Through Promotions

Written by Posted on Less than 0 min read

Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn’t maximize the potential value of deal-based marketing. During the past […]

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