1. Uncategorized

How Lee’s new brand platform reasserts its denim authority

Written by Posted on Less than 0 min read

“Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.

View Original Article
Post Views: 20
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Food

Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance

The campaign, which has helped drive sales and awareness, now includes profiles of Heinz employees along with fresh tales of rabid consumer fandom. View Original Article KraftHeinz Associates Dept. Fresh Consumers Post Views: 232 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Why Rocket’s Redfin is kicking off a $1M home giveaway at the Super Bowl

CMO Jonathan Mildenhall explains how the companies are working to build back trust in American neighborhoods at the big game and beyond. View Original Article Executives Holiday & Events Post Views: 25 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Department: Beverage

Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in

The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market growth. View Original Article Dept. Adult Bev Dept. Beverage Post Views: 51 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Sling TV to provide a home for Sabio’s Creator TV

The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content. View Original Article Marketing: Broadcast Marketing: Digital Media Streaming Post Views: 163 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve. View Original Article Executives Technology & Innovation Restaurants Crypto NFT AI Post Views: 44 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Restaurants

Chick-fil-A targets families with entertainment-focused mobile app

The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.”  View Original Article Restaurants Dept. Nonfood Podcasts Dept. Toys & Games Post Views: 153 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Skims ventures into live entertainment with shoppable TikTok livestream

The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience. View Original Article Marketing: Social Media Dept. Apparel Holiday & Events TikTok Post Views: 32 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Data & Insights

How Yum’s AI factory supercharges marketing at Taco Bell and beyond

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused brands. View Original Article Executives Technology & Innovation Restaurants AI Dept. Grocery Post Views: 36 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Apple takes measured approach to AI updates at developers conference

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re looking at on their screen. View Original Article AI Technology & Innovation Google Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. CPG & FMCG

Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney Sweeney. View Original Article Unilever Consumers Acquisition Post Views: 31 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

Modelo doubles down on college football marketing to reach sports fans

Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a character on the hunt for diehard fans. View Original Article Post Views: 32 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Holiday & Events

Just did it: Women-focused Super Bowl LIX ads score as other marketers falter

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing. View Original Article Government Dept. Apparel Holiday & Events Post Views: 114 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Media & Marketing

Inside Peach & Lily’s unconventional influencer marketing strategy

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts. View Original Article Strategy Marketing: Social Media Post Views: 37 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Trends & External Forces

WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard. View Original Article Agencies Executives Government Post Views: 42 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Department & Category

How McDonald’s turned K-pop fandom into a mass-market cultural play

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the group’s return. View Original Article Dept. Grocery Post Views: 18 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Channel: Restaurants

KFC names new US CMO to bolster turnaround efforts

Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump. View Original Article Executives Restaurants Post Views: 215 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

American Eagle’s Travis Kelce collab extends celebrity-led marketing streak

The retailer is linking with the NFL star and freshly minted fiancé to Taylor Swift on a Tru Kolors capsule collection after weathering a media firestorm. View Original Article Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Beverage

Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity. View Original Article Consumers Customer Experience Coca Cola Post Views: 83 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Trends & External Forces

How marketers can respond with empathy to consumer tariff shocks

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy. View Original Article Insight Providers Consumers Technology & Innovation Government Post Views: 39 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Roblox scales rewarded video ad offering via Google partnership

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%. View Original Article Google Gaming Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
Next