1. Shopper & Customer

How influencers sway consumer purchasing decisions

Written by Posted on Less than 0 min read

More consumers are placing their trust in influencers, especially in online communities with niche interests, a Mavely survey found.

View Original Article
Member since
Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and app cover topics such as the future of brick-and-mortar, retail technology, e-commerce, marketing, payment technology, in-store operations, omnichannel shopper journey, and more. Retail Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in the most competitive industries. https://www.retaildive.com/
Do you like RetailDive's articles? Follow on social!

More from RetailDive

  1. Trends & External Forces

Beyond Meat CEO sees 2024 as a ‘pivotal year’ despite grim Q1 results

The plant-based pioneer had its eighth straight quarter of revenue declines and is raising prices as it seeks to recapture margins. View Original Article Dept. Fresh Executives Health & Wellness Trends: Food and Beverage Predictions and Forecasts RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Channel: Mass

Probiotic brand Seed launches at Target nationwide

The move marks the brand’s first partnership with a big-box retailer and follows its debut on Amazon earlier this year. View Original Article Amazon Target Partnerships RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon, OSHA reach settlement over worker safety

Nine of 10 citations were withdrawn, though the e-tailer has agreed to pay more than 90% of the penalties and inspections continue, according to the Department of Labor. View Original Article Associates Amazon RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Corporate Finance

Grove Collaborative snags $15M in new investment, will pay off term debt

​[[{“value”:” Dive Brief Volition Capital noted progress at the consumer products brand since the firm’s first outlay of $10 million and a leadership shakeup last year. Published Sept. 24, 2024 The sustainability-focused DTC consumer products company has struggled with profitability and growth. Courtesy of Grove Collaborative “}]]  View Original Article Sustainability Consumers Dept. Apparel Results […]
< 1 min read
0
  1. Technology & Innovation

Andy Jassy says Amazon will deepen investments in generative AI

Jassy described the tech as “the largest technology transformation since the cloud” or the internet, and said the company is “optimistic” it will be built on top of AWS. View Original Article Editor's Choice Amazon AI Technology & Innovation RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Associates & Employees

Peloton lays off 15% of global workforce as CEO Barry McCarthy exits

The staff reductions impact about 400 employees and come as the fitness company faces declining sales and members. View Original Article Associates Executives Health & Wellness RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email […]
< 1 min read
0
  1. Technology & Innovation

Perfect Corp. and Face Haus partner to bring AI enhanced skincare

The technology helps estheticians identify key skin concerns to help customers better understand their needs. View Original Article AI Partnerships Technology & Innovation RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and […]
< 1 min read
0
  1. Department: Consumer Durables

Dick’s Sporting Goods opens influencer program to the public

Previously limited to employees, members in 2025 will receive monthly gift cards to purchase products to feature across their social channels. View Original Article ESG and CSR Associates Marketing: Social Media Dept. Nonfood Dept. Sporting goods RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Corporate Finance

Puma rallies around sport performance for largest marketing investment yet

Launching ahead of the Olympics, the global campaign also marks the first time the sportswear brand has run a unified message across its portfolio. View Original Article Results & Investment Holiday & Events RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Finance

Conn’s files for Chapter 11 bankruptcy

The retailer has started the process of running going-out-of-business sales across its fleet and selling off its assets. View Original Article Bankruptcy RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Channel: Delivery

Home Depot expands on-demand delivery services with DoorDash, Uber Eats partnerships

The move adds to the home improvement retailer’s delivery capabilities, which also include a tie-up with Instacart. View Original Article Home Depot Food Delivery Delivery DoorDash Instacart Ubereats Partnerships RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The […]
< 1 min read
0
  1. Stores & Formats

The Paper Store dedicates $60M to brick-and-mortar expansion

This year the retailer’s largely Northeast fleet has grown by 10% to more than 100 stores, and its five-year plan includes a move into new markets. View Original Article Brick and Mortar RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Operations & Supply Chain

Why Macy’s investors reportedly offered $5.8B to take the department store private

​[[“value”:”The company’s real estate, and not its retail operations, are likely motivating the offer, which the would-be suitors may be willing to increase.”]]  View Original Article Operations & Supply Chain RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

EBay’s AI investments fuel streamlined experiences for buyers and sellers

Tools like Shop the Look help buyers find inspiration by showing multiple items together, while Magical Listing streamlines the listing process for sellers. View Original Article AI Dept. Fuel Technology & Innovation Dept. Nonfood RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Corporate Strategy

Macy’s doubles down on its ‘three-brand portfolio’

CEO Tony Spring said that Macy’s, Bloomingdale’s and Bluemercury are stronger together thanks to back-end synergies. View Original Article Executives RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and app cover topics […]
< 1 min read
0
  1. Partnerships & Alt Profit

Dick’s Sporting Goods, SidelineSwap expand resale partnership

The companies will hold over 300 used sports gear trade-in events at select Dick’s locations throughout the year.  View Original Article Partnerships Dept. Nonfood Dept. Sporting goods Editor's Choice RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. […]
< 1 min read
0
  1. Uncategorized

Biden-Harris administration takes aim at de minimis exemption

The administration plans to limit the type of goods that qualify for the exemption, targeting the likes of Shein and Temu. View Original Article RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, […]
< 1 min read
0
  1. Associates & Employees

NLRB hits Amazon with joint employer lawsuit, deepening drivers’ union saga

​[[“value”:”The company discriminated against unionizing employees and refused to collectively bargain with them, the board said in a complaint.”]]  View Original Article Associates Amazon Legal & Criminal RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily […]
< 1 min read
0
  1. Media & Marketing

Retailers are pushing payment modernization as customers ask for more

​[[{“value”:” Dive Brief A KPMG survey found that a majority of retailers plan to keep updating their payment programs to keep up with consumer tech demands. Published March 6, 2025 SolStock via Getty Images “}]]  View Original Article Thick Data Marketing: Social Media Consumers Technology & Innovation Consulting Target RetailDive Member since November 25, 2020 […]
< 1 min read
0
  1. International

Elemis to launch at Sephora in the US

The British skin care brand’s products will be sold on the beauty retailer’s website as well as 90 of its stores. View Original Article Dept. HBC Brick and Mortar International - UK RetailDive Member since November 25, 2020 Loading + Follow Following Retail Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
Next