1. Channel: D2C

How Direct-to-Consumer Brands Can Sustain Growth in 2021

In this episode of Retail Right Now, Total Retail’s Melissa Campanelli and Kristina Stidham discuss an article recently published in Total Retail Report titled, “D-to-Cs Proved Resilient in 2020. Here’s How They Can Sustain That Momentum,” authored by Polly Wong, managing partner of strategic, e-commerce and creative services at Belardi Wong. The D-to-C playbook was well-positioned for the unique circumstances of the stay-at-home economy. However, they can’t rest on their laurels post-pandemic.

For D-to-C companies to extend their 2020 growth trajectory, they’ll need to embark on bold yet proven strategies in new product verticals, new marketing channels, and even launching new brands. To read the rest of Wong’s article on how D-to-C brands can position themselves for success in 2021, click here.

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