1. Shopper & Customer

How Coach co-created a campaign with Gen Z communities around the world

Written by Posted on Less than 0 min read

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

View Original Article
Post Views: 47
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000. View Original Article Streaming Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Technology & Innovation

Will Amazon’s AI-powered one-stop shop for advertising change the game?

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers. View Original Article AI Amazon Dept. Nonfood Technology & Innovation Post Views: 66 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Holiday & Events

True Religion targets women, college sports fans in holiday campaign

The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year. View Original Article Dept. Apparel Holiday & Events Post Views: 67 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

Liquid I.V. updates ad playbook with Amazon’s Brand Innovation Lab

A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot. View Original Article Amazon Streaming Technology & Innovation Post Views: 57 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. CPG: Food

Ritz doubles down on salty positioning in second Super Bowl campaign

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm and Scarlett Johansson. View Original Article Holiday & Events Mondelez Post Views: 70 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. ESG

5 Gum asks Gen Z creators to envision ‘How It Feels to Chew’ for social

The brand’s signature piece of marketing is becoming a 12-part social series showcasing overstimulating flavor through quirky, humorous videos. View Original Article Consumers ESG and CSR Post Views: 78 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Inside Amazon DSP’s growing bid to marketers — and threat to competitors

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off. View Original Article Amazon Executives Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Trends & External Forces

Gen Alpha’s $5.46T economic impact: Here’s what the numbers say

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer experiences. View Original Article Consumers Economy Executives Post Views: 63 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

Snapchat promises advertisers faster conversions for the holidays

New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising business, has stepped down. View Original Article Holiday & Events Marketing: Social Media Post Views: 50 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Holiday & Events

Beyond Black Friday: Maximizing holiday performance through affiliate marketing

Holiday 2025 has new rules. See what will really move the needle this peak season. View Original Article Holiday & Events Post Views: 80 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Technology & Innovation

Campaign Trail: Bosch builds cute robots to push windshield wiper innovation

Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond. View Original Article Technology & Innovation Post Views: 37 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Sociable: Reddit launches ‘People are the Best’ campaign

The platform’s new promotional message highlights the real conversations happening in-app each day and takes subtle aim at artificial intelligence. View Original Article AI Marketing: Social Media Technology & Innovation Post Views: 50 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

Cava hires Dr. Squatch marketer as CMO to build on growth

John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain. View Original Article Consumers Executives Unilever Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Agencies & Vendors

Loyal customers think brands place more value on new shoppers, survey finds

Customers want brands to recognize them as loyal customers, and they’re looking for more than discounts or rewards, according to EY’s Patricia Camden. View Original Article Consulting Marketing: Trade Pricing & Promotions Shoppers Thick Data Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. ESG

Aleve tackles home improvement pain with social content and DIY stars

“Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand. View Original Article ESG and CSR Marketing: Social Media Post Views: 46 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

How Qualcomm is building an iconic consumer brand for the AI era

CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny. View Original Article AI Consumers Executives Technology & Innovation Post Views: 50 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Holiday & Events

How Gen Z is reshaping holiday marketing — and what brands can do about it

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape. View Original Article AI Consumers ESG and CSR Holiday & Events Marketing: Retail Media Marketing: Social Media Technology & Innovation Unilever Post Views: 93 MarketingDive Member since February 6, 2021 Loading […]
< 1 min read
0
  1. Corporate Strategy

Rockstar Energy’s CMO on turning latent brand value into market share

The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu. View Original Article Consumers Dept. Beverage Executives Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Uncategorized

ANA and 4As offer guidelines to make agency pitches more bearable

The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process. View Original Article Post Views: 52 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Merchandising

Choice Hotels hones in on value in latest global marketing campaign

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio. View Original Article Pricing & Promotions Post Views: 49 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next