1. Channel: Dollar/Value

How Aldi revamped its social media strategy — and why it’s working

Written by Posted on Less than 0 min read

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.

View Original Article
Post Views: 75
Member since
Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The newsletters and website cover topics such as shopper behavior, omnichannel, e-commerce, pricing and discounting, store formats, and more. Grocery Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. https://www.grocerydive.com
Do you like Grocery Dive's articles? Follow on social!

More from Grocery Dive

  1. Channel: Grocery

Ahold Delhaize USA joins supplier summit bandwagon

The company joins fellow regional supermarket operators in putting on an event that aims to bridge the gap between local suppliers and large-scale food retailers. View Original Article Ahold Delhaize Dept. Grocery Post Views: 23 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Shopper & Customer

Is convenience costing grocers control? Rethinking fulfillment in the on-demand era

How grocers can deliver on-demand speed while securing margins and owning the shopper relationship. View Original Article Shoppers Post Views: 41 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The newsletters and website cover […]
< 1 min read
0
  1. Channel: Grocery

New Jersey ShopRite location debuts sharply expanded kosher department

The Village Super Market-owned store in Livingston now offers a selection of kosher foods that is 50% larger than before. View Original Article Pricing & Promotions Regional Grocery Store Location Wakefern Post Views: 38 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. ESG

UNFI, startup offer food-scoring tech to independent grocers

The grocery distributor is making GreenChoice’s system, which rates products based on health- and sustainability-focused factors, available to retailers it serves. View Original Article Dept. Grocery Health & Wellness Sustainability Technology & Innovation Post Views: 51 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Channel: Specialty & Other

If loyalty programs are so important, why doesn’t Trader Joe’s have one?

The brand has the highest loyalty among U.S. grocers because loyalty is a strategy, not just a program, experts say. View Original Article Marketing: Loyalty & Subscription Strategy Trader Joes Post Views: 34 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Uncategorized

More than a Store: Are grocers letting the store experience slip?

As traditional grocers focus more on price, they may be overlooking an opportunity to outclass discount rivals on store appearance and cleanliness. View Original Article Post Views: 22 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the […]
< 1 min read
0
  1. Media & Marketing

Albertsons’ loyalty program continues upward trajectory

Membership in the Albertsons for U loyalty program rose 13% year over year to 48.7 million people. View Original Article Albertsons / Safeway Marketing: Loyalty & Subscription Regional Grocery Post Views: 40 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon reaches milestone in same-day perishables delivery rollout

The company has expanded the service to 2,300 markets and said customers who buy perishables through the offering shop twice as often as those who don’t. View Original Article Amazon Delivery Post Views: 52 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Merchandising

In an $8 egg carton world, does your packaging still deliver?

See why when every dollar—and egg—counts, better protection matters more than ever. View Original Article Packaging Post Views: 50 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The newsletters and website cover topics such […]
< 1 min read
0
  1. Stores & Formats

Meijer adds 3 supercenters in Ohio

The new stores in Austintown, Medina and Richmond Heights, which opened on Thursday, bring the retailer’s fleet in the state to almost 60 locations. View Original Article Brick and Mortar Meijer Regional Grocery Post Views: 46 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Channel: Dollar/Value

Lidl shaves the cost of its Thanksgiving special by 20%

The discount grocer’s holiday promotion feeds 10 people for $36, $9 less than it charged for a similar deal last year. View Original Article Holiday & Events Lidl Post Views: 47 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon to halt palm payments

The online retailer said all Amazon One palm readers will be removed from physical stores by June 3. View Original Article Amazon Brick and Mortar Post Views: 38 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the […]
< 1 min read
0
  1. Technology & Innovation

Grocers are quickly embracing AI, research shows

More than two-thirds of food retailers polled by FMI in early 2026 said they employ the technology, compared with 47% a year ago. View Original Article AI Dept. Grocery Predictions and Forecasts Technology & Innovation Post Views: 30 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and […]
< 1 min read
0
  1. Retail Operations

Stop & Shop to close 7 e-commerce warerooms

The grocer expects to offer “an even better omnichannel customer experience” after shuttering the facilities, according to a spokesperson. View Original Article Ahold Delhaize Customer Experience Omnichannel Shoppers Post Views: 44 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Department: Beverage

Aldi to host holiday pop-up in NYC

The discounter’s focus on unique promotions continues with an upcoming free event that aims to highlight its festive food and drink offerings. View Original Article Aldi Dept. Beverage Dept. Grocery Holiday & Events Marketing: Trade Pop Ups Regional Grocery Post Views: 89 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive […]
< 1 min read
0
  1. Corporate Strategy

The Friday Checkout: Another top grocer taps an outsider as CEO

Like Kroger, Ahold Delhaize tends to promote from within but chose to break with the practice in naming its new chief executive. View Original Article Ahold Delhaize Executives Kroger Post Views: 34 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Grocery

Ahold Delhaize appoints new head of private label

The company promoted Abby Cook to senior vice president of its new Own Brands division. View Original Article Ahold Delhaize Executives Government Owned Brands (Private Label) Post Views: 43 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Shopper & Customer

Grocery industry fights for SNAP as program faces massive cuts

Almost 60% of surveyed shoppers oppose cutting or reducing funding for the food assistance program, FMI shared last week. View Original Article Dept. Grocery Shoppers Post Views: 66 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery […]
< 1 min read
0
  1. Channel: Grocery

Lidl US agrees to change advertising practices following challenge from Ahold Delhaize USA

The discounter said it will stop making certain “exact same basket” comparisons in response to a report from an independent self-regulatory group. View Original Article Ahold Delhaize Lidl Post Views: 31 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

Kroger plans acceleration of AI efforts

The grocer is using the technology to operate more efficiently, improve customer experience and boost sales. View Original Article AI Customer Experience Kroger Predictions and Forecasts Shoppers Technology & Innovation Post Views: 61 Grocery Dive Member since October 26, 2020 Loading + Follow Following Grocery Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
Next