H&M enters U.S. resale market with help from ThredUp

H&M has launched a resale program in collaboration with the online consignment platform ThredUp. Around 30,000 clothing SKUs will be available on H&M’s resale site. It marks H&M’s first resale venture in the U.S. market but not its first in secondhand clothing. “We’ve been working in secondhand since about 2015, really testing and learning,” said Abigail Kammerzell, head of sustainability for H&M North America. “And what we know is we need to make it easier to adopt. We need to make it user-friendly and we need to make it easy to access.”

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