1. Media & Marketing

HDA unveils redesigned HDA.org

ARLINGTON, Va. — The Healthcare Distribution Alliance (HDA) on Monday launched a next-generation website, located at HDA.org. The website features a bright, contemporary design and intuitive functionality with member database integration and a resource-rich “Industry Hub.”

Importantly, HDA’s existing web properties — HealthDelivered.org as well as the HDA Research Foundation and the Pharmaceutical Cargo Security Coalition microsites — are now integrated into one website, providing a one-stop shop for HDA resources and storytelling on the web.

“Given HDA’s efforts to illustrate the vital role our pharmaceutical distributor members play in delivering approximately 11 million medicines, vaccines and healthcare products safely and reliably to providers across the country, the new HDA.org will provide a central access point for our industry’s value story. We hope it serves as a resource for members who rely on our association services, but also to policymakers, media, and other key stakeholders seeking to know and understand how our sector functions within the greater healthcare ecosystem,” said John Parker, Senior Vice President, Communications and Marketing, HDA.

The refreshed HDA.org was designed in partnership with the Philadelphia-based branding firm Agency M as well as Americaneagle.com of Des Plaines, Ill.

The post HDA unveils redesigned HDA.org appeared first on MMR: Mass Market Retailers.

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