1. Data & Insights

Hasbro CEO: ‘We’re beyond experimentation’ with AI

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Dive Brief

Teams within the toy company have a choice on how they use the technology — including not to use it at all.

Published Feb. 19, 2026

A massive lit-up sign with the tilted blue "Hasbro" logo and cartoon images looms over a dark room.

The Hasbro booth at the 2018 Comic-Con International in San Diego, California. The company has partnered with Google Gemini, OpenAI and ElevenLabs to embed AI into its workflows.

“Hasbro booth” by Gage Skidmore is licensed under CC BY-SA 2.0

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