1. Department: Adult Beverage

Halloween Boo-ze Shoppers Pick Beer; Fall Seasonals Peak Early

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Nearly one-quarter of consumers plan to purchase boo-ze for their Halloween celebrations, according to market research firm Numerator. For 23% of holiday survey respondents, beverage-alcohol products are on the list for their spooky season soirees, which is nearly double the rate of those who plan to buy non-alcoholic drinks (12%). Beer is the most popular… Read more »

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  1. Department: Adult Beverage

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  1. Department: Beverage

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  1. Department: Adult Beverage

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