1. Channel: Grocery

H-E-B expands its discount format

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Several years after opening its last Joe V’s location, H-E-B is reigniting the banner with two locations set to open in Dallas by 2025.

Dive Brief:

  • H-E-B announced Tuesday it is opening two Joe V’s Smart Shop by H-E-B stores in Dallas, marking the first time the grocer’s discount format will appear outside of the Houston area.
  • The first location, at 4101 W. Wheatland Rd., is expected to open in late summer 2024, while the other, sited at 5204 S. Buckner Blvd., is slated to open in spring 2025.
  • The announcement comes at a time when H-E-B is bolstering its presence in the Dallas-Fort Worth area and a discounters are reaping the benefits of price-conscious shoppers seeking lower grocery prices.
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