1. Trends & External Forces

Guinness launches competition for retailers and shoppers

Diageo-owned, Guinness, is launching an exclusive digital-first promotional platform, Lovely Drops, celebrating summer with prizes dropping every day until 1st August 2024. From festival tickets to limited edition Kathi-Burke and Guinness-branded merchandise, the campaign will tap into culturally-relevant trends. It’s not just shoppers who will…

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