1. CPG: Food

Growth Makes Happy Joe’s Happy


Customer frequency matters. When you are a
restaurant, looking at your concept, trying to drive top-line sales and
bottom-line profits, start with the menu. That according to Steven Johnson
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. That
said, leveraging the menu to increase customer frequency without operational disruption
is an art and Happy Joe’s Pizza & Ice Cream can show you how.  Let’s look at what they are doing.  

Yes, regular readers of this blog know that people
love pizza. People love burgers. For the creative minds at 
Joe’s Pizza & Ice Cream
, combining the
two just makes sense – especially since they’ve mastered the art of developing
extraordinary pizza creations.

There big idea was to turn the most popular
Happy Joe’s pizzas into burgers, using the same toppings found on its
innovative pizza menu. Already available at Happy Joe’s corporate locations,
the new pizza burgers are launching at franchise locations on Friday, Dec.

The Happy Joe’s Pizza Burger menu includes:

Sloppy Joe Burger:
Pickles, mustard and blended cheese top this burger alongside Joe’s Sloppy Joe

Taco Burger:
The world-famous Taco Joe Pizza on a burger! Served with HJ’s Mexican bean
sauce and blended cheese. Drizzled with nacho cheese sauce and lettuce, tomato,
and chips.

Taco Supreme Burger:
Just like the HJ’s Taco Supreme Pizza, adding black olives, jalapeños, and sour
cream to the Taco Burger.

BLT Burger:
HJ’s burger topped with pizza sauce, mozzarella, Canadian bacon, bacon,
lettuce, and mayo – just like the pizza.

Mac n Cheese Burger:
Macaroni and cheddar cheese transform this classic burger into a classy

HJ Special Burger:
HJ’s burger topped with pizza sauce, mozzarella, Canadian bacon, and crispy
sauerkraut. Just as unique as the namesake pizza.

Classic burger without cheese.

Classic burger with cheese.

Taco BurgerMac n Cheese Burger

Tom Sacco, CEO, Chief Happiness Officer and
President, stated, “While our customers expect great pizza from Happy Joe’s,
they also expect us to bring them new, unique, tasty creations,”… “It’s a
reputation we began building back when we were the first to introduce the Taco
Pizza. And now our Pizza Burgers continue the tradition of out-of-the-box ideas
that you can only get from Happy Joe’s!”

While the price ranges based on which Pizza
Burger the customer chooses, the cost varies from $8.99 – $10.99. Customers can
find their favorites and what satisfies their taste buds on Happy Joe’s

For more information about Happy Joe’s,
please visit HappyJoes.com.

Success does leave
clues and Happy Joe’s has picked up all of the right clues to build incremental
top-line sales and bottom-line profits

Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program
Since 1991 www.FoodserviceSolutions.us  of
Tacoma, WA has been the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant   Call:
253-759-7869 or Email:
[email protected]  

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