In just another example of how Kroger
still can’t quite figure out grocerant niche ready-2-eat and heat-N-eat fresh
prepared food. Steven Johnson Grocerant
Guru® at Tacoma, WA. based Foodservice Solutions® believes the line between
customer relevance and price for a meal fresh prepared, flavorful, and fast
meal is very close to $5 once again today. In the face of rising dining out costs,
grocery stores are stepping up their game to garner consumer that migrated to
the restaurant sector. Harris Teeter,
a prominent player in the grocery sector, is leading the charge with its
innovative “$5 Meal Days” initiative. This move is a clear indication
of the escalating competition between grocery stores and fast-food
restaurants.
The5 Meal Days offer is available at select Harris Teeter stores in the greater Washington, D.C., area, including their latest addition at UrbA Plaza, Arlington, Va. The deal includes a variety of popular prepared food items, available for just 5
Meal Days offer is available at select Harris Teeter stores in the greater
Washington D.C., area including their latest additional at UrbA Plaza,
Arlington, Va. The deal includes a variety of popular grocerant niche fresh
prepared ready-2-Eat items for just $5 each weekday.
The U.S. Bureau of Labor Statistics’
inflation report released in April reveals that the cost of dining out rose by
0.3% in March, while the grocery sector remained stable. This data underscores
the growing financial appeal of grocery shopping over dining out.
In response to these market dynamics,
grocery stores are launching attractive deals and promotions. The goal? To
position themselves as the go-to destination for quality, budget-friendly
meals. Harris Teeter’s $5 Meal Days is a prime example of this strategy. Here’s
what’s on the menu:
·
Mondays: Whole cheese and pepperoni
pizzas (freshly baked and “take and bake”)
·
Tuesdays: Whole rotisserie
chicken
·
Wednesdays: Deli green salads
·
Thursdays: Eight pieces of fried and
baked chicken
·
Fridays: Select sushi items
These deals are available for in-store
purchase only, and customers must use their Harris Teeter VIC card to avail the
special price.
Harris Teeter, a subsidiary of The
Kroger Co., operates over 250 stores and 70+ fuel centers across multiple
states. It’s worth noting that Kroger ranks No. 4 on The PG 100, Progressive
Grocer’s 2023 list of the top food and consumables retailers in North
America.
As the lines between grocery stores
and fast-food restaurants continue to blur, it’s clear that the grocery sector
is not backing down. Instead, they’re leveraging their strengths to provide
consumers with cost-effective, quality meal options. The $5 Meal Days
initiative by Harris Teeter is a testament to this evolving landscape. Stay
tuned for more updates in this exciting grocery-fast food saga.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
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