1. Channel: Grocery

Grocery chains lose luster in reputation rankings as Costco surges

Trader Joe’s gave up the top spot in the 2023 Axios Harris Poll 100, which ranks the nation’s most visible brands based on consumer opinions, while Wegmans, Publix and H-E-B all dropped off the list this year.

Dive Brief:

  • The supermarket industry declined in prominence in the latest Axios Harris Poll 100 corporate reputation rankings, released Tuesday, as Trader Joe’s gave up the top spot in the annual survey and H-E-B, Wegmans and Publix all fell off the list.
  • Costco rocketed up the list in 2023, ascending 24 spots to secure the No. 2 position, while Aldi, Dollar General and Family Dollar gained slots in the rankings this year after not appearing in 2022.
  • The rankings reflect the opinions of 16,310 people surveyed from March 13-28 about the 100 brands currently deemed to be the most visible in the United States.
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