1. Data & Insights

Grocerant Niche Two-Tier Pricing, Two-Tier Products, Drive Growth

 

Price sensitive and time starve more today than ever before consumers according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated “find that Fast Food restaurants meals are increasingly too expensive for many consumers and the ‘better for you’ alternative is grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared mix and match meal components that can be found at new alternative points of fresh food distribution. 

Today, many fast food branded restaurants are leveraging Two Tier Pricing to first garner trial and secondly build brand loyalty.  They offer entry level branded products like McDonalds dollar menu that allow existing customers trial and existing customers trade up either with LTO’s or specials on branded menu items.

Hudson Riehle, National Restaurant Association – SVP, Research & Knowledge Group reports that restaurant prices in May, 2021 were up 3.8% on a year-to-date basis.

Recently the Euromonitor put it this way.  “Fast food is changing, and not just in the category’s dominant US market. Amidst fierce competition, fast food brands have been forced to differentiate themselves with broader menus, better food and higher-end outlet designs.

Johnson reports that recent Foodservice Solutions® Grocerant ScoreCards found that In developed markets this has led to the growing popularity for mix and match meal component bunding with 82.1% of all ‘home prepare meals having at least one mix and match meal component.

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food helps lower-cost alternative to more traditional foodservice formats, while driving up meal satisfaction levels at home. In short it makes meal time a happy time when everyone gets what they like.

It’s time for fast food restaurant operators to begin bringing in new customers with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that goes beyond the current menu items. Clearly the branding opportunities inherent in the fast-food business model have allowed these chains to appeal to developing consumer subsets.  Now it’s time to expand the base to everyday meal time, every meal inside the home.

Consider that South Africa-based chicken fast food brand Nando’s, for example, has relied on strong branding, exciting flavors and a unique dining experience to set it apart from other chicken fast food chains, a fact that helped exceptional growth.

Similarly, UK bakery products fast food brands EAT and Pret a Manger each have found success with a positioning of convenient, high-quality food, a modern grocerant atmosphere with a platform for ‘fast’ service. It’s time to think two-tier products and two-tier pricing to drive growth.  Are you looking a customer ahead?

Consumers have left clues and the universal commonalities in Ready-2-Eat and Heat-N-Eat fresh prepared food are fueling retail success around the globe.  Success does leave clues are you implementing the right clues to drive top line sales and bottom-line profits for tomorrow?

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or for positioning assistance call 253-759-7869 or for more visit  www.Facebook.com/StevenJohnson www.Linkedin.com/in/grocerant  or www.twitter.com/grocerant

In a Battle for 

Share of Stomach and 

Share of Dollars 

It’s about Meals and Meal Components 


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