At the
intersection of What’s for Dinner, restaurant customer trial, cooking from
scratch at home, and time is a new level of consumer discontent according to
Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. What
are some of the new stumbling blocks?
1. Drive-thru’s are
too SLOW.
2. Don’t know how
to cook ‘trendy’ flavored foods.
3. Legacy Chain
Restaurants Lack of Innovation
4. You have to walk
through five aisles to find three items in a grocery store.
There are few of
our readers wondering; Why did the restaurant owner
go to therapy? To get help with their “plate” addiction. Regular readers know
that ‘Handheld Food for Immediate Consumption’ is now that mainstay in
consumers life.
a. Recent Grocerant ScoreCards found 82.3% of consumers
don’t know what’s for dinner at Noon, and 61.8 % don’t know what’ s for dinner at 4PM.
b. 68.2 % of consumers would order
alcohol with a meal or meal components from a restaurant if available when
ordering.
c. Roughly 63.7% of consumers purchase prepared food items from a
retail location at least three times a month.
d.
79.6% all dinners have at least 1
grocerant niche Ready-2-Eat and Heat-N-Eat meal component and 66.6% have two
meal components per day.
e. When asked if
they wanted to cook dinner from scratch or assemble dinner from fresh meal
components 91.3 % of Gen Z chose assemble from Fresh Prepared Meal Components
and Millennials 83.4% chose meal components.
f.
Seventy-three percent of retail prepared
food purchases are taken to go
g. 88.2 % of consumers prefer hand held food over sit-down meals with
a knife and fork
Restaurant discontinuity
continues disrupt branded chain restaurant templets. Grocery stores that focus on Ready-2-Eat and
Heat-N-Eat fresh food are garnering the attention of everyone. They are the
ones garnering new consumers. So, let’s look as see just who they are:
There are many popular grocerants across the United
States. According to a
survey by Newsweek, Wegmans is the best grocery
store in America, scoring 92.25 points overall . Other popular grocerants include:
5.
Sprouts: A grocerant that has been rated highly for customer
satisfaction by Newsweek
Success does
leave clues. One clue that time and time again continues to resurface is “the
consumer is dynamic not static”. Regular
readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®. Our
Grocerant Guru® can help your
company edify your brand with relevance.
Call 253-759-7869 for more information.
