1. Retailer Media

Giant Eagle launches in-house retail media network Leap

The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations.

Dive Brief:

  • Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional grocer’s customer loyalty program.
  • By tapping into its myPerks loyalty program, Giant Eagle can connect Leap with over 14 million customers via online properties, apps, social media and more as well as in-store.
  • As retail media increasingly becomes a priority in the grocery industry, more regional grocers are joining national chains like Albertsons, Instacart and Walmart in establishing retail media networks.
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