1. CPG: Beverage

Getting Innovative While Staying True to Brand Values with Heineken CMO Jonnie Cahill

For years, Heineken used experiential events like the US Open and Coachella to physically present a progressive, iconic, and premium brand to their consumers. That was, until they had to move both brand building and commerce online when the pandemic hit. On this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah Hofstetter (President of Profitero) sit down with Jonnie Cahill, the CMO of Heineken, to discuss pivoting to digital without losing brand consistency, how eCommerce blurred the lines between beverage categories, and the bravery necessary to try new strategies even when they are completely different from the status quo.

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