1. Shopper & Customer

Gen Z shoppers prioritise ethics over price despite cost of living challenges

A new report by UK consultancy firm Alchemmy found three in four (75%) Gen Z consumers (those born around mid to late 1990s) make purchases based on their values. This compares to only 67% of the general population. The report Future of Retail: Is Generation Z leading the way? explores consumer retail behaviour of all …

This story continues at Gen Z shoppers prioritise ethics over price despite cost of living challenges

Or just read more coverage at Talking Retail

View Original Article
https://www.talkingretail.com/
Do you like Talking Retail's articles? Follow on social!