Today’s guest post comes from Thomas Luby, Sr. Vice President, Business Development at PHIL.
Thomas discusses the challenges brands face as they manage gross-to-net (GTN) performance while simultaneously enhancing patient access and adherence. He lists the key performance indicators that can help brands improve GTN.
To learn more, watch PHIL’s free on-demand webinar: Four Patient Access Barriers to Address for High-Impact Programs.
Read on for Thomas’s insights.
