1. CPG: Food & Bev

Frito-Lay ad highlights football v soccer debate ahead of World Cup

Frito-Lay, the first-ever salty-snack brand sponsor in FIFA and FIFA World Cup history, is fuelling the football v soccer debate by bringing together a roster of global sports icons, including three-time FIFA World Cup player David Beckham and American football legend Peyton Manning, to kick off the next phase of the brand’s ongoing World Cup …

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