1. Media & Marketing

For retail brands, TikTok Shop’s rise brings viral success — and disruption

Written by Posted on Less than 0 min read

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail fundamentals.

View Original Article
Post Views: 89
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Holiday & Events

Campaign Trail: Squarespace turns domain names into a noir nightmare

The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads. View Original Article Holiday & Events Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game. View Original Article Consumers Executives Holiday & Events PepsiCo Predictions and Forecasts Strategy Post Views: 78 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. ESG

Motto by Hilton gives travelers ‘main character energy’ in social series

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham. View Original Article Dept. Nonfood Dept. Toys & Games ESG and CSR Shoppers Post Views: 65 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Consumers warm up to streaming ads: Here’s what the numbers say

Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research. View Original Article Consumers Data & Insights Marketing: Digital Media Streaming Technology & Innovation Post Views: 64 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Uncategorized

Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.” View Original Article Post Views: 51 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

IHOP promotes pancakes with low-tech aesthetics, experiential play

In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.  View Original Article Store Location Technology & Innovation Post Views: 71 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Consumer Durables

Hanes embraces risqué marketing in creative shakeup for basics brand

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer. View Original Article Dept. Apparel Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0

5 lessons for brands who want to win the 2026 holiday season, from the advertisers already doing it

Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy. View Original Article Holiday & Events Marketing: Broadcast Predictions and Forecasts Strategy Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Retail Ecosystem

Lunazul Tequila expands NBA presence with team tie-ups, Shaq podcast

Parent Heaven Hill recently partnered with two new agencies, one of several moves to bolster brands like Lunazul, Evan Williams Bourbon and more. View Original Article Agencies Delivery Dept. Adult Bev Podcasts Post Views: 64 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0

Panera Bread hires CMO from Cava as transformation work continues

Andrew Rebhun, who also has experience as chief marketer at El Pollo Loco, will lead all aspects of marketing at the fast-casual chain. View Original Article Dept. Bakery Executives Restaurants Post Views: 97 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Data & Insights

How Yum’s AI factory supercharges marketing at Taco Bell and beyond

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused brands. View Original Article AI Dept. Grocery Executives Restaurants Technology & Innovation Post Views: 91 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Uncategorized

CMOs prioritize organizational influence over long-term brand growth

Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said. View Original Article Post Views: 44 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. RetailWit

Zevia taps Cardi B to serve up real talk in biggest campaign to date

The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.” View Original Article Pricing & Promotions threesixty Post Views: 65 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Definition of ‘TV’ is expanding: Here’s what the numbers say

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to Deloitte. View Original Article Consulting Consumers ESG and CSR Marketing: Broadcast Marketing: Digital Media Marketing: Social Media Streaming Post Views: 74 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Data & Insights

Hilton’s CMO on why brand marketing is an ‘irrational affinity business’

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape. View Original Article AI Executives Marketing: Brand Marketing: Loyalty & Subscription Predictions and Forecasts Technology & Innovation Post Views: 59 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Media & Marketing

Industry players unite to accelerate programmatic’s AI-driven future

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days. View Original Article AI Marketing: Digital Media Predictions and Forecasts Technology & Innovation Post Views: 81 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Uncategorized

Sociable: Meta removes option to exclude ad placements

The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions. View Original Article Marketing: Trade Meta (Facebook) Target Post Views: 61 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Holiday & Events

E.l.f. taps into halftime show hype with purpose-driven Super Bowl play

CMO Kory Marchisotto explains how the brand’s telenovela-inspired ads and Bad Bunny’s upcoming halftime show dovetailed in a new campaign. View Original Article Executives Holiday & Events Post Views: 71 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0

Campaign Trail: Shinola and ‘Succession’ star set the pace in anxious ad

Created with agency GentleForces, the Detroit-based design company’s first brand campaign features and was directed by actor Nicholas Braun. View Original Article Procter & Gamble Post Views: 65 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Food & Bev

In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’

PepsiCo has tripled content production since integrating the agency closer to its internal teams while seeing sales growth for brands like Mug. View Original Article PepsiCo Post Views: 80 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
Next