1. Data & Insights

For Good Measure: A conversation with Nielsen and the 4A’s

At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of Audience Measurement Karthik Rao got candid about Nielsen’s vision for the future of measurement— how to maintain industry trust, the realities of a multi-currency system and how Nielsen is modernizing its data platforms. 

Check out the on-demand session below to learn more about these key topics:

  • Understanding the difference between measurement and currency
  • The future of Big Data + Panels as a currency 
  • Operationalizing clean room data

Learn more about Nielsen’s commitment to measurement integrity.

The post For Good Measure: A conversation with Nielsen and the 4A’s appeared first on Nielsen.

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