1. Channel: Convenience

Food Safety First Flavor and Delivery Second

 

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is portable has been driving top-line sales and bottom-Line profits over the past 15 years in the restaurant, grocery, convenience store, and dollar store sectors according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Everyone is now aware that as a result of the COVID-19 pandemic restrictions has been the reluctance of shoppers to physically enter stores. Most food retailers in every sector of foodservice have enlisted third-party delivery services as consumers are simply tired of cooking according to Johnson.

So, what comes first food safety or flavor?  That simple safety.  It is at the intersection of food safety and convenience consumers are seeking services. So, even when looking for convenience, customers want to feel confident that the food delivered to them is safe.

Regular readers of this blog know the importance of food packaging. That said, packaging of a customer’s order is an important element for off-premise dining. Operators who are taking safety into consideration are using tamper-evident methods to avoid food safety risks that might arise from transportation, delivery, and handling of their food products.

DayMark is a company helping.  Here, is an example of such methods and products from DayMark Safety Systems’ TamperSeal labels. The TamperSeal labels will secure delivered food items and provide customers with peace of mind. The labels contain security slits cut on the surface of the label that tear if someone attempts to open the container, making it visibly obvious the package has been opened.

TamperSeal products also utilize a strong adhesive that securely sticks to most packaging materials. In addition, operators can include printed information such as a store logo, a web address, safe handling instructions, date and time the food was prepared, and nutritional and other customized information directly onto the label. These are all data points that consumers want to see.

Many of the behaviors retail foodservice customers employed during the pandemic are expected to continue. Consumers have become comfortable, for example, with social distancing as a new norm—even as COVID-19 restrictions have become more relaxed. With the increased reliance on off-premise dining taking hold, operators need to find new approaches to reach consumers without sacrificing quality, convenience, or food safety.

How are you edifying your relationships with your consumers?  Have you tried using food safety?

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: [email protected] or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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