1. CPG: Beverage

Fanta reaches out to gamers with Xbox anniversary collaboration

Written by Posted on Less than 0 min read

The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.

View Original Article
Post Views: 71
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Definition of ‘TV’ is expanding: Here’s what the numbers say

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to Deloitte. View Original Article Consulting Consumers ESG and CSR Marketing: Broadcast Marketing: Digital Media Marketing: Social Media Streaming Post Views: 74 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Trends & External Forces

Nearly $100B in global ad growth at risk if energy crisis persists: WARC

Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve thin margins.  View Original Article Predictions and Forecasts Post Views: 60 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Delivery

Instacart unveils clean room solution in latest bid to CPG advertisers

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and repurchase frequency. View Original Article Data & Insights Delivery Instacart Shoppers Post Views: 79 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Holiday & Events

Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos. View Original Article ESG and CSR Holiday & Events Home Depot Post Views: 74 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Technology & Innovation

How AI is making ad creative faster — and more fair

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar. View Original Article AI Amazon Technology & Innovation Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Food

Mike’s Hard Lemonade looks to win over Gen Z with animated lemons

A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty soda-inspired product line. View Original Article Consumers Dept. Beverage Dept. Fresh Post Views: 75 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. ESG

Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’

The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling.  View Original Article ESG and CSR Post Views: 56 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Uncategorized

Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign. View Original Article Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG & FMCG

Inside Vaseline’s social-first, innovation-led marketing playbook

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said.  View Original Article ESG and CSR Executives Technology & Innovation Unilever Post Views: 81 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Holiday & Events

Mars gets spooky across multiple channels and brands for Halloween

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts. View Original Article Holiday & Events Mars Inc. Podcasts Post Views: 99 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

Indeed addresses job market disconnect with ads that put people first

The “Jobs Need People” campaign depicts moments of peer-to-peer connection that make work fulfilling amid a rise in trends like employer ghosting. View Original Article Post Views: 57 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Operations & Supply Chain

Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts

The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire organization. View Original Article AI Operations & Supply Chain Technology & Innovation Post Views: 68 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0

Creator content preferred in AI recommendations: Here’s what the numbers say

Over half of consumers report that they prefer creator-informed artificial intelligence recommendations, according to recent IAB findings. View Original Article AI Consumers Technology & Innovation Post Views: 57 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

Profitable growth is getting harder for CPG brands. Here’s where to look first.

Growth is up. Margins are down. Six ways CPG leaders can protect profit. View Original Article Post Views: 52 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Corporate Strategy

Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.  View Original Article Executives International - UK Post Views: 53 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Holiday & Events

Etsy spotlights importance of personalized gifting for holiday ads

A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves.  View Original Article Holiday & Events Marketing: Direct & Personalization Post Views: 74 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Data & Insights

Warner Bros. Discovery, Nielsen deepen measurement partnership

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year. View Original Article Big Data Data & Insights Dept. Nonfood Insight Providers Post Views: 112 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Shopper & Customer

Stella Artois expenses bar tabs as part of World Cup on-premise push

With many matches taking place during standard U.S. working hours, the AB InBev brand is helping consumers find workarounds to avoid missing games. View Original Article Consumers CPG: Adult Beverage Dept. Nonfood Dept. Toys & Games Post Views: 68 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. International

Skechers shifts big chunk of global media biz to Horizon Global

The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities. View Original Article International Omnichannel Post Views: 56 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. ESG

Airbnb continues focus on travel experiences with new social features

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering. View Original Article ESG and CSR Post Views: 70 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
Next